KitchenAid (Industrial cooking Mixer)

KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce stand mixers; the "H-5" was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949. It was in the late '80s with a promotional campaign on the back of an expansion by retailer Williams-Sonoma that saw brand awareness double in three years.

A mixer is a kitchen appliance intended for mixing, folding, beating, and whipping food ingredients. Mixers come in two major variations, hand mixers and stand mixers.

A hand mixer, as the name implies, is a hand-held mixing device. The modern electrically powered type consists of a handle mounted over a large enclosure containing the motor, which drives one or two beaters. The beaters are immersed in the food to be mixed. A simpler manually operated type, which preceded electric mixers and is still used today, consists of a handle with a hand-operated crank on the side, geared to two beaters. The handle is held with one hand and the crank is turned with the other, turning the beaters.

Date: 
2013